Connect with Your Audience Through Inspiring Visual Storytelling
We Are a Young & Creative
Video Production Company
IrisLux produces content across platforms in varying formats, drawing inspiration from multiple cultures to express stories throughout commercials, music videos and content creation.
The aim of this company is to help artists and brands accentuate their image. IrisLux works within budget on time, from inception through to delivery . We create original concepts, develop treatments, budget, schedules, film the shoot, and deliver postproduction services.
We can produce videos on varying scales from a two person crew guerrilla shoot to studio shoots with larger casts and crews that exceed expectations.
Our primary team consists of an in-house director, DOP and editor. We outsource other roles to our roster of experienced, independent artists and freelancers. Together we use our local knowledge of London and the UK to scout locations and source equipment. All managed from our production office based in Farringdon, London.
Pre-Production
Our pre-production services are able
to cover:
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Narrative / concept treatment
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Colour schemes
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Lighting design
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Styling
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Location/set bookings
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Set design/ builds
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Schedules
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Budgeting
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Crew hire
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Casting
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Rehearsals
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Call sheets
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Shot lists
What We Do
Production
Our production services can cater to:
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Kit drop off
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Set up
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Filming
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Working through the shot list
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Capturing b-roll
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Catering
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Transportation
Post-Production
Our post-production services can include:
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Online editing
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Offline editing
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Visual FX
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Colour grading
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Beauty work
Bruja Estrella
Director/Producer
IrisLux was founded by Bruja Estrella who began her career as a model and actor, she graced international covers and was featured in many magazines, campaigns, music videos and fashion shows.
Continuing in the entertainment industry Bruja became a photographer, initially touring with a band in the USA before joining a burlesque film and photography company in London. Bruja has assisted photographers such as Mark Neville at Pinewood Studios, on the set of Downton Abbey's Vanity Fair shoot. Wanting to continue this journey Bruja studied at Ravensbourne graduating with a First in film production and cinematics, specialising in directing music videos and commercials.
Bruja, along with her team combines an understanding of how narrative can be interpreted with a surrealist imagination, her approach is innovative and inquisitive, paving the way for new visually appealing stories to be told.
Meet the Team
Samuel Dye
Cinematographer/Photographer
Co-founder of IrisLux, Samuel Dye, started his career as a highly trained musician after graduating from Guildhall with a first. Alongside music, Sam learned about film and camera operation, he launched his own company in 2018 creating videos for musicians and artists. He has became sought after as a filmmaker since very few film creators have his in depth knowledge and experience with music.
Sam operates cameras and lights film in a way that complements artists and their work. Taking this knowledge of both music and film, Sam has expanded his work to more commercial work across industries.
Adam Dean
Sound Engineer
Adam is a passionate sound engineer with over eight years of experience in live sound and studio engineering. He is able to cater to your set up when we are shooting a live music video or event.
Adam regularly provides live audio mixing services for music venues, events spaces and independent artists on a freelance basis and is confident in the use of all kinds of recording equipment including digital, analogue and hybrid mixing desks, PA systems, microphones, effects racks and lighting rigs.
Adam has a Masters Degree in Creative Music Production. He is also a photography/ videography enthusiast and music producer.
Giovanni Musumerci
Senior Editor
Giovanni Musumeci is a video editor and VFX artist with 10+ years in the film industry. He studied at the Academy of Modern Arts where he specialised in the music industry. Giovanni’s work spans across a wide vary of industries which include commercials, fashion, music videos and documentaries.
Some of his latest clients include Trevor Sorbie, National Geographic Travel, Hugo Boss and Universal. His latest production for Trevor Sorbie has been recently nominated for Best Video at the AIPP Awards 2023. His music video work for international artists has been published on channels like MTV Italy, Rock TV and Hip-Hop TV.